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Question answered in Quora - How can I address supply chain problems in a pure online business?

Could you provide more information?

If it is a pure online business, does it mean there are no physical goods involved? The there wouldn't be Supply Chain at all?

Or does it mean, you don't have to deal with the goods, because someone else is taking care of those for you? I am guessing it is probably the second scenario or else you wouldn't have a Supply Chain. The best way to address supply chain problems is put some kind of a measuring system for your vendor or whoever you are outsourcing these services to. Then hold them accountable for what they deliver and pay them based on how well they are meeting those metrics, it is not always easy, especially when you are small. So agree on some parameters that are important to you that you are going to measure the vendor on, then hold them accountable.

Hopefully this helps, of not provide more details, I will be happy to answer.

Also check out my book Puga Sankara's Supply Chain Blog - that is a must read before spending Hundreds & Thousands of $$$ on your MBA or Masters Degree to get the best ROI or before starting your Entrepreneurial journey.


Puga Sankara is the co-founder of Smart Gladiator LLC. Smart Gladiator designs, builds, and delivers market-leading mobile technology consisting of Smart Gladiator Wearable Scanguns, Tablets, Mobile Tech & Apps for retailers, distributors, and 3PL service providers. So far, Smart Gladiator Wearables have been used to ship, receive, and scan more than 100 million boxes. Users love them for the lightweight, easy-to-use soft overlay keyboard, texting&video chatting ability, data collection ability etc. Puga is a supply chain technology professional with more than 17 years of experience in deploying capabilities in the logistics and supply chain domain. His prior roles involved managing complicated mission-critical programs driving revenue numbers, rolling out a multitude of capabilities involving more than a dozen systems, and managing a team of 30 to 50 personnel across multiple disciplines and departments in large corporations such as Hewlett Packard. He has deployed WMS for more than 30 distribution centers in his role as a senior manager with Manhattan Associates. He has also performed process analysis walk-throughs for more than 50 distribution centers for WMS process design and performance analysis review, optimizing processes for better productivity and visibility through the supply chain. Size of these DCs varied from 150,000 to 1.2 million SQFT. Puga Sankara has an MBA from Georgia Tech. He can be reached at or visit the company at Also follow him at

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