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Question answered in Quora - How has doing business changed from the 80's to now?


Big time, a paradigm shift has happened.

1 - Internet & Mobile tech has taken over everything. Whatever business you are in, if you are not online, you are losing 50% of sales right away to begin with

2 - Today's business is not about selling, it is about adding value, solving people's problems, back in the 80s customers heard about the products in the store for the very first time, but now customers have done enough research, analysis, even window shopped, gotten their hands on & even tested and clearly know which product is the best and how does it work and to what degree it meets their requirements by the time they get their hands on the product at the store, so your product really needs to add value in a significant way and that is only possible by clearly knowing what your target market is and how you are helping them solve their problem

3 - And this young millennial market are so technology savvy, if you are not extending your product in the form of an app or through some online medium in some fashion it is not going to engage them very well

4 - Globalization - wherever you go you are going to engage with people from other countries and other cultures that are helping you with services or manufacturing or could be your potential customers - so incorporate an aspect of multi culturalism in your corporate structure. Soon no company will have their own office space, it will be people from all over the world working for different companies sitting from their home offices and collaborating through monitors and video conferences via high bandwidth internet connections

5 - Everything has accelerated, the speed of messaging, the speed of manufacturing, the speed of distribution, the speed of delivery, the speed of everything

These are some very very high level points to think about. Having said the basics are still the same, business is done through trust, winning the confidence of your customer, through relationships etc. The delivery channels and the pace has changed quite a bit.

Also check out my book Puga Sankara's Supply Chain Blog - that is a must read before spending Hundreds & Thousands of $$$ on your MBA or Masters Degree to get the best ROI or before starting your Entrepreneurial journey.


ABOUT THE AUTHOR 

Puga Sankara is the CEO and Founder of Smart Gladiator. Smart Gladiator is an ATDC Georgia Tech company, Smart Gladiator's award-winning product LoadProof (https://feature.loadproof.com/loadproof) is an Enterprise Photo Documentation System that is enjoying tremendous traction in the Supply Chain Community. LoadProof (https://feature.loadproof.com/loadproof) is a patent pending Centralized Cloud based Enterprise Photo Documentation System for Supply Chain. It is built on the premise that photos and videos are vital documentation serving as compelling proof of important operations performed in the supply chain within and across organizations. These operations may be related to fulfilling customer orders, meeting contractual obligations, or transferring merchandise across different parties taking part in the Supply Chain operations. LoadProof is as important for your organization as an ERP (Enterprise Resource Planning) which is an enterprise system of record for critical documents such as Purchase Orders, Sales Orders, Contracts between parties etc. that have tremendous legal ramifications, or a WMS (Warehouse Management System), that holds indispensable information related to orders shipment/fulfilment data. Just like Instagram, Facebook or Snapchat have evolved into platforms that enable individuals to showcase how pretty they or their clothes are, LoadProof is a similar Enterprise system of record that holds photos, not so much for show off, but to serve as compelling, unequivocal, thoroughly documented proof, even in the court of law when there is a dispute between organizations while they perform many facets of their functions/operations, as well as for increased visibility and transparency within the Supply Chain. The capabilities of LoadProof are discussed in detail in the next sections of the document below. LoadProof is live in 460+ Sites, 250+ corporates, 13 Countries.There are more testimonials in this link here also https://www.g2.com/products/loadproof/reviews. Learn more here on our YouTube channel,  https://youtube.com/@smartgladiatorloadproof  & also here in LinkedIn - https://www.linkedin.com/company/smartgladiator/

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