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Question answered in Quora - Startup Execution: How did you secure partnerships with companies in yo

1 - Give away your product for free to your first customer - If nobody is willing to try your product even for free, then that is a problem - Once you get a customer using your product, do a great job, fix all the bugs, make sure your product is perfect, overwhelm with all the goodness your product can produce and make them give you references

2 - Now that you have a customer, tell other prospects that you have a customer that is using your product and provide references. Also if your idea is unique and if it solves a pain then it is much easier to sell your product

3 - Grow from here, keep going to the next one and tell you have 2 customers, again the more unique your product is and if it solves a serious problem the more success, quick success you are going to have.

4 - Then see what is that is resonating well with these customers in your product, is it ease of use, or cost savings, or what is the benefit that all these guys like the most, based on that come up with a value prop statement, that needs to be one phrase that is simple and easy to understand and that hits the nail in the head.

5 - Market the heck out of that message in all possible ways, write blogs towards your target market, publish your blogs in such industry verticals, make videos that articulate the value prop, get customer testimonials etc

6 - Now go for strategic partnerships - you have a story to tell, you can share references from your customers with the strategic partner, have your customers tell your strategic partner why your product is the greatest

Also check out my book Puga Sankara's Supply Chain Blog - that is a must read before spending Hundreds & Thousands of $$$ on your MBA or Masters Degree to get the best ROI or before starting your Entrepreneurial journey.


Puga Sankara is the co-founder of Smart Gladiator LLC. Smart Gladiator designs, builds, and delivers market-leading mobile technology consisting of Smart Gladiator Wearable Scanguns, Tablets, Mobile Tech & Apps for retailers, distributors, and 3PL service providers. So far, Smart Gladiator Wearables have been used to ship, receive, and scan more than 100 million boxes. Users love them for the lightweight, easy-to-use soft overlay keyboard, texting&video chatting ability, data collection ability etc. Puga is a supply chain technology professional with more than 17 years of experience in deploying capabilities in the logistics and supply chain domain. His prior roles involved managing complicated mission-critical programs driving revenue numbers, rolling out a multitude of capabilities involving more than a dozen systems, and managing a team of 30 to 50 personnel across multiple disciplines and departments in large corporations such as Hewlett Packard. He has deployed WMS for more than 30 distribution centers in his role as a senior manager with Manhattan Associates. He has also performed process analysis walk-throughs for more than 50 distribution centers for WMS process design and performance analysis review, optimizing processes for better productivity and visibility through the supply chain. Size of these DCs varied from 150,000 to 1.2 million SQFT. Puga Sankara has an MBA from Georgia Tech. He can be reached at or visit the company at Also follow him at

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