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Question answered in Quora - What is the best way to validate your idea?s

1- Inteview your target market

2-Ask them if your solution solves a problem for them

3- Ask them if it is easy to switch to your solution

4-Ask them if they would pay for your solution

5-There is a formal way to do this, you form hypothesis on what you think is true and then try to gather data that proves the hypothesis it disproves the hypothesis

6-If yours is a consumer idea at least interview 100 potential customers, if yours is a B2B idea then interview at least 30 potential customers

7- If you join an incubator those guys will help you do this in a much more formal way, you need to do this every week and then come back and report the results to the team, they will in turn grill you on your results and beat you down

It is tough because it is your baby and you cannot handle when someone calls your baby ugly, but worth doing it. You are better off learning that your idea was not good early on rather than after spending a few years on it.

This is how you validate your idea.

Also check out my book Puga Sankara's Supply Chain Blog - that is a must read before spending Hundreds & Thousands of $$$ on your MBA or Masters Degree to get the best ROI or before starting your Entrepreneurial journey.


Puga Sankara is the co-founder of Smart Gladiator LLC. Smart Gladiator designs, builds, and delivers market-leading mobile technology consisting of Smart Gladiator Wearable Scanguns, Tablets, Mobile Tech & Apps for retailers, distributors, and 3PL service providers. So far, Smart Gladiator Wearables have been used to ship, receive, and scan more than 100 million boxes. Users love them for the lightweight, easy-to-use soft overlay keyboard, texting&video chatting ability, data collection ability etc. Puga is a supply chain technology professional with more than 17 years of experience in deploying capabilities in the logistics and supply chain domain. His prior roles involved managing complicated mission-critical programs driving revenue numbers, rolling out a multitude of capabilities involving more than a dozen systems, and managing a team of 30 to 50 personnel across multiple disciplines and departments in large corporations such as Hewlett Packard. He has deployed WMS for more than 30 distribution centers in his role as a senior manager with Manhattan Associates. He has also performed process analysis walk-throughs for more than 50 distribution centers for WMS process design and performance analysis review, optimizing processes for better productivity and visibility through the supply chain. Size of these DCs varied from 150,000 to 1.2 million SQFT. Puga Sankara has an MBA from Georgia Tech. He can be reached at or visit the company at Also follow him at

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