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Question answered in Quora - What types of videos do startup founders find most valuable for their s

There are two types of videos that Startup Founders find most valuable for their startup

1 - Videos that clearly communicate the value prop of their product and to some extent their company, Videos that tell a clear story why customers need to buy their product, Videos that clearly articulate the customer success stories etc - These are videos that help with customer acquisition, revenue generation, scaling up etc.

2 - Videos that educate the founder and his employees. There are plenty of videos that educate the founder and his employees that can be found in youtube. One of the most valuable video that I found very useful is this movie called Startup . com.Here is a link to the movie in Youtube, every startup founder needs to watch this movie before starting their Startup.

So far I have started 3 companies, miserably failed in the first one, learned a lot, then again failed in the second one, again learned a lot and now on my third pursuit and making progress. I realized that I needed an education and a lot of guidance after failing twice and joined a MBA program with Georgia Tech, then learned the right way to get my startup off the ground by joining the incubator. We watched this movie in our class, it was a good one to learn from, don't make the mistakes these guys make, mostly Project Management mistakes while doing product development. Also I worked with a real entrepreneur that had dreams, vision and aspirations like myself and saw his struggles, helped him with some customer discovery exercises because I wanted to see how customers react so I can compare my results with his's. It was a great experience. It is all about solving problems for people, if you solve the problem the most people have, then you can sell your product to most people and make the most money. If you are working on getting your startup off the ground, I would highly recommend joining an incubator.

Also check out my book Puga Sankara's Supply Chain Blog - that is a must read before spending Hundreds & Thousands of $$$ on your MBA or Masters Degree to get the best ROI or before starting your Entrepreneurial journey.


Puga Sankara is the co-founder of Smart Gladiator LLC. Smart Gladiator designs, builds, and delivers market-leading mobile technology consisting of Smart Gladiator Wearable Scanguns, Tablets, Mobile Tech & Apps for retailers, distributors, and 3PL service providers. So far, Smart Gladiator Wearables have been used to ship, receive, and scan more than 100 million boxes. Users love them for the lightweight, easy-to-use soft overlay keyboard, texting&video chatting ability, data collection ability etc. Puga is a supply chain technology professional with more than 17 years of experience in deploying capabilities in the logistics and supply chain domain. His prior roles involved managing complicated mission-critical programs driving revenue numbers, rolling out a multitude of capabilities involving more than a dozen systems, and managing a team of 30 to 50 personnel across multiple disciplines and departments in large corporations such as Hewlett Packard. He has deployed WMS for more than 30 distribution centers in his role as a senior manager with Manhattan Associates. He has also performed process analysis walk-throughs for more than 50 distribution centers for WMS process design and performance analysis review, optimizing processes for better productivity and visibility through the supply chain. Size of these DCs varied from 150,000 to 1.2 million SQFT. Puga Sankara has an MBA from Georgia Tech. He can be reached at or visit the company at Also follow him at

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