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Question answered in Quora - Why do common web startups fails?

Mine failed because I wasn't able to get enough users to signup in my website. Basically I created a website (http://www.iGanit.com) - it is exactly same as Ebay, but for services. Instead of products, people will post their projects, for example I need to get my home painted, then they would invite bids for the project, then they would go with the best bidder, it could be either the least expensive bidder or the best quality bidder (perceived). Even now it seems like such a good idea, but I didn't know how to get users to signup back then.

I focussed all my time on building the website, finally built it with whatever technology I knew, made it work.

But I didn't have any clue on how I was going to sign users up. I needed to get Service providers and Service seekers. I hired a marketing person, he recommended doing an SEO approach, he wrote a few articles and he said those articles will create a viral effect and get traffic to my website. I paid him about $3,000 without any agreement on the metric he needed to meet, and hoped for traffic, But users never came. This was in 2007 timeframe. That is when I decided I needed to focus on sales. Whatever company it is you are starting it is always about the users and sales. So even before building your product focus on users and have a strategy to get sales, that means you really need to solve a problem that many people have, and also provide the best user experience possible so that it is very easy for your users to get the resolution for their problem. And do plenty of validation for your idea, focussing on the problem you are solving, identifying the users that have that problem, then how are you going to approach those users and what is that one phrase you are going to tell them on why they need to use your website - value prop & messaging - also have a very good strategy to communicate that value prop, one good example is approaching forums where your users hang out and tell them about your website and the value prop, if you are really solving a problem users will come.

That is why it makes a lot of sense to join an incubator and get guidance on how to do this. There will be entrepreneurs that "have been there done this" will guide you and help you. If you don't have this figured out you are simply wasting your time. One incubator I know that does this very well is Technology Business Incubator | ATDC. The good thing with doing this is you know early on your idea is not good and you can pivot into something that is a good problem that you can solve, instead of realizing after a few years, technically that time is not wasted because you are always learning something but you didn't make any money, but could have been much more useful had you pivoted early on.

Also check out my book Puga Sankara's Supply Chain Blog - that is a must read before spending Hundreds & Thousands of $$$ on your MBA or Masters Degree to get the best ROI or before starting your Entrepreneurial journey.


ABOUT THE AUTHOR 

Puga Sankara is the CEO and Founder of Smart Gladiator. Smart Gladiator is an ATDC Georgia Tech company, Smart Gladiator's award-winning product LoadProof (https://feature.loadproof.com/loadproof) is an Enterprise Photo Documentation System that is enjoying tremendous traction in the Supply Chain Community. LoadProof (https://feature.loadproof.com/loadproof) is a patent pending Centralized Cloud based Enterprise Photo Documentation System for Supply Chain. It is built on the premise that photos and videos are vital documentation serving as compelling proof of important operations performed in the supply chain within and across organizations. These operations may be related to fulfilling customer orders, meeting contractual obligations, or transferring merchandise across different parties taking part in the Supply Chain operations. LoadProof is as important for your organization as an ERP (Enterprise Resource Planning) which is an enterprise system of record for critical documents such as Purchase Orders, Sales Orders, Contracts between parties etc. that have tremendous legal ramifications, or a WMS (Warehouse Management System), that holds indispensable information related to orders shipment/fulfilment data. Just like Instagram, Facebook or Snapchat have evolved into platforms that enable individuals to showcase how pretty they or their clothes are, LoadProof is a similar Enterprise system of record that holds photos, not so much for show off, but to serve as compelling, unequivocal, thoroughly documented proof, even in the court of law when there is a dispute between organizations while they perform many facets of their functions/operations, as well as for increased visibility and transparency within the Supply Chain. The capabilities of LoadProof are discussed in detail in the next sections of the document below. LoadProof is live in 460+ Sites, 250+ corporates, 13 Countries.There are more testimonials in this link here also https://www.g2.com/products/loadproof/reviews. Learn more here on our YouTube channel,  https://youtube.com/@smartgladiatorloadproof  & also here in LinkedIn - https://www.linkedin.com/company/smartgladiator/

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